Sound Bites Client: Tennessee Tourism
Agency: VML Kansas City
Role: Associate Creative Director To make Tennessee’s culinary scene stand out, we created a first-of-its-kind dining experience that pairs food with music.
We analyzed the sound profile of thousands of Tennessee songs, from legends like Elvis Presley and Dolly Parton to contemporary artists like Kings of Leon and Taylor Swift. Then we developed an AI-powered tool that identifies a dish’s primary flavors — sweet, sour, salty, bitter or umami — and matches them with songs featuring the right tempo, tone and harmony to amplify those flavors. For each dish, it delivers two playlists, letting diners choose which flavor to enhance through music.
To drive awareness, we launched the platform through a film series featuring some of Tennessee’s top chefs and musicians collaborating to pair original songs with signature dishes.