Skol 0303Client: Skol
Agency: GUT SP
Role: CopywriterImagine getting dozens of phone calls every day from telemarketing companies trying to sell things you don't want. It’s heavy. So heavy that the Brazilian government required companies to identify those calls with the 0303 prefix, so people could choose whether or not to answer.
As a Brazilian lager beer loved for its light taste, Skol decided to make the telemarketing problem a little lighter too, turning telemarketing calls into coupons to redeem for ice cold beer. The result? Suddenly, the most hated call became the most anticipated one.